Perfect Store & Shopper Marketing Specialist – Europe
Mars · Aimargues
Job description
About the role
The Perfect Store & Shopper Marketing Specialist will work across Europe, closely linked to the Royal Canin Aimargues site. The role partners with the European Category and Customer Strategy team and the Cluster MS&D team to embed a Category‑First culture and drive the Perfect Store strategy.
Key responsibilities
- Lead the design and rollout of Perfect Store concepts, defining shelf and assortment principles aligned with category strategy and local cluster specifics.
- Collaborate with Global Category and Perfect Store teams to ensure designs leverage the latest research and insights.
- Integrate shopper analytics and performance data into range reviews and the Picture of Success recommendations.
- Work with Category leads on annual range reviews and ensure the vision is tailored to customer needs.
- Coordinate with Cluster MS&D, Category leadership, and Perfect Store managers to provide reporting, merchandising, and range‑review support.
- Ensure the Set‑2‑Sell BP (Salesforce) system supports Perfect Store implementation measurement.
- Manage internal delivery of the Perfect Store programme, tracking completion and KPI progress across Europe.
- Provide insights and analysis on Perfect Store compliance through the Omni‑Channel and PSR teams.
Required profile
- Experience in category, customer or retail sales within FMCG, with a solid understanding of retail environments and deployment of initiatives.
- Technical and functional expertise in category management, shopper insights, and a strong analytical approach.
- Business Administration, Marketing or a related degree.
Required skills
- Salesforce
What we offer
- A culture of mutual trust, dignity and respect.
- Opportunities for learning, development and career progression within a multicultural environment.
- Supportive workplace where diversity is valued.
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Mars
Aimargues