Senior Manager, Global Digital Marketing (ACHIEV Platform)

About the role

Capsugel, part of Lonza's Capsules & Health Ingredients business unit, is looking for a Senior Manager, Global Digital Marketing to lead digital marketing strategy, execution and reporting for ACHIEV, its B2B e-commerce and customer portal. The role covers paid, owned and earned channels and supports broader Global Web & Digital Marketing initiatives across CHI. It is based in Colmar on a hybrid basis.

Key responsibilities

• Lead digital marketing strategy and execution for ACHIEV across paid, owned and earned channels (SEM, display, LinkedIn, email, organic and content), driving new user acquisition, engagement and retention.
• Plan and run multi-channel campaigns aligned with ACHIEV business objectives, with consistent messaging, brand standards and optimized funnel performance.
• Own the marketing automation strategy, including lead nurturing flows, onboarding sequences, re-engagement campaigns and customer lifecycle programs.
• Manage digital content strategy with internal and external stakeholders, covering whitepapers, customer stories, infographics, webinars and platform messaging.
• Support SEO and website performance for ACHIEV and other CHI digital properties.
• Flex to support the Global Digital Marketing team with ad hoc projects, campaigns and channel activations.
• Monitor and report KPIs (traffic, conversions, activation, retention, CAC, LTV) and turn data into actionable insights.
• Collaborate with Product Marketing, Revenue Operations, Regional Marketing and Analytics teams.
• Manage agency partners and external vendors, and apply e-commerce marketing expertise to promotional campaigns.

Required profile

• Bachelor's degree in Marketing, Communications or a related field; Master's degree or MBA preferred.
• Fluent English.
• 5+ years of experience managing and executing digital marketing platforms and campaigns, including strategy, deployment and performance reporting.
• Experience in a global B2B organization in Life Sciences, Biotech or a related industry.
• Willingness to travel 15% to 20% globally and to collaborate across time zones.

What we offer

• Full-time annual base salary in France of 60,000 to 84,000 EUR, depending on experience and qualifications.
• Agile career and dynamic work culture, with an inclusive and ethical workplace.
• Lifestyle, family and leisure benefits.