EMEA Regional Pharma Marketing Lead (m/f/d)

About the role

The Regional Pharma Marketing Lead for EMEA is a key member of the regional marketing organization within Lonza's Capsules & Health Ingredients business unit, which supplies capsules, dosage forms and health ingredients to pharmaceutical and nutraceutical companies. Based in Colmar, France (hybrid), the role translates the global pharma strategy into regional marketing, demand generation and go-to-market programs, with a focus on protecting and expanding the EMEA generics business.

Key responsibilities

• Translate the global pharma strategy into an EMEA marketing and go-to-market plan, with objectives, roadmaps, KPIs and performance reviews linked to pipeline quality, customer engagement and profitable growth.
• Build a fact-based view of the EMEA pharma market with the global Marketing Intelligence and Product Management team, map manufacturers, molecules, sourcing models, competitors, volumes and tenders, and develop customer insight through direct stakeholder engagement.
• Own the regional marketing strategy for the generics business, build tender intelligence, support tender prioritization and shape differentiated offers with Sales, BD, Pricing and Product Management.
• Lead the marketing side of regional pharma innovation with Pharma BD, covering customer discovery, value propositions, launch readiness and early market activation.
• Coordinate the regional introduction and commercialization of new products, and give regional input to global Product Management, Pricing, R&D and Marketing on portfolio choices and lifecycle actions.
• Define campaign and content priorities for Pharma, oversee selected customer-facing events, scientific conferences, webinars and thought-leadership programs, and partner with the Campaign Manager on multichannel demand generation.

Required profile

• Masters degree in Marketing, Business, Biology or Pharmaceutical Sciences.
• Experience in the pharma innovation, generics, CDMO or excipient provider industry.
• Support for innovation, portfolio development or new-product commercialization with BD and technical teams.
• Fluent business English; additional European languages are an advantage.

Required skills

• Strategic marketing and go-to-market planning, with hands-on commercial execution.
• Solid understanding of pharmaceutical B2B markets; knowledge of generics and tender-driven business is highly valued.
• Ability to turn market, customer, competitive and tender intelligence into clear choices and field actions.
• Ability to turn science, technology and product features into customer value propositions.
• Financial understanding, stakeholder management and presentation skills.

What we offer

• Competitive salary, with a full-time annual base range in France of 76,500 to 107,100 EUR depending on experience and qualifications.
• Lifestyle, family and leisure benefits, plus relocation assistance for eligible candidates and their families.
• An agile career, inclusive and ethical workplace, and recognition of high performance.