Account Manager – Electronics (TikTok Shop) – Paris

About the role

We are seeking an ambitious Account Manager to join TikTok Shop’s Paris team. The role will own a portfolio of strategic electronics merchants, helping them grow on TikTok’s discovery‑commerce platform through content, creators and data‑driven strategies.

Key responsibilities

• Source, onboard and educate high‑potential electronics merchants in France.
• Design and execute growth plans covering assortment, content, creator collaborations, pricing, logistics and campaigns.
• Own revenue and GMV targets, using data analysis, experimentation and iteration to drive performance.
• Collaborate cross‑functionally with Product, Operations, Marketing, Creator and Policy teams to improve merchant and user experience.
• Monitor electronics market trends and sub‑category performance to identify new opportunities.
• Lead internal projects such as campaigns, product launches and B2B marketing initiatives.

Required profile

• Relevant experience in business development, account management, social media marketing or related fields.
• Strong interpersonal and communication skills with a client‑facing orientation.
• Deep knowledge of the electronics market and creator ecosystem in France and preferably Europe, UK or US.
• Fluent in English and French.

Required skills

• Analytical and data interpretation abilities.
• Understanding of social content formats such as short‑video and livestream.