Marketing & CRM Specialist Apprentice

About the role

Wabtec, a global provider of equipment, systems and digital solutions for the freight and transit rail sectors, is looking for a Marketing & CRM Specialist Apprentice in Paris. This is a full-time work-study position starting in January 2027, within an industrial environment.

Key responsibilities

• CRM support and user enablement: support day-to-day use and adoption of the CRM tool, onboard and train new users on key B2B processes, partner with IT on CRM enhancements and communicate new features, content, dashboards and improvements to users.
• Strategic marketing: run competitive analyses across existing markets and carry out ad hoc market studies for Business Unit Managers and the Transit Management Team, covering new technologies, product adjacencies and market potential.
• Operational marketing: develop and support marketing communication campaigns, create content such as articles and white papers, and support product promotion materials and videos.

Required profile

• Bachelor's degree (Bac+3) in engineering or business school.
• Ability to work in an industrial environment for a work-study position starting in January 2027.
• Good knowledge of the Office suite.
• Good interpersonal skills and a good level of English.
• Knowledge of the CRM tool is an advantage.