Growth Lead, France
openai · Paris
Description du poste
About the role
OpenAI is seeking a Growth Lead for France to shape and execute ChatGPT’s growth plans. You will partner with the France GM to understand local users, identify growth opportunities, and turn priorities into product improvements, funnel optimizations, and performance marketing tests.
Key responsibilities
- Partner with the France GM and regional teams to set a country growth plan with clear hypotheses, owners, dependencies, and measurable outcomes.
- Use user research, funnel and cohort data, and competitive insight to find local friction and prioritize high‑impact opportunities.
- Run performance marketing tests across relevant channels, creators, and partners; evaluate using incrementality, CAC, payback, and LTV.
- Design and execute rigorous experiments across onboarding, activation, repeat usage, re‑engagement, and paid conversion; measure incremental impact.
- Collaborate with Product, Engineering, Design, and Data Science to prototype, test, and ship locally relevant experiences.
- Own the country growth scorecard across acquisition, retention, paid conversion, and unit economics.
- Run the growth operating cadence with the GM and regional teams, aligning central and local partners on results and next steps.
- Build and operate product experimentation capabilities, segmentation, lifecycle journeys, performance marketing, and growth tooling scalable across markets.
Required profile
- 10+ years of experience in product growth, data science, or growth strategy and operations within a fast‑moving technology company.
- Proven track record of turning local research and behavior into product and growth priorities with measurable impact.
- Strong command of acquisition, activation, retention, and monetization funnels, including rigorous experimentation.
- Practical performance marketing experience across audience, channel, creative, and measurement decisions.
- Analytical fluency in cohort analysis and growth economics (incrementality, LTV, CAC, payback, contribution margin).
- Experience adapting and running campaigns across markets, leveraging local audience behavior, language, and cultural context.
- Ability to influence and align central and regional teams, translate local needs into scalable approaches, and progress through ambiguity.
Required skills
- Performance marketing execution and measurement.
- Cohort analysis and growth economics.
- Experiment design and statistical analysis.
- Data‑driven product growth strategy.
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openai
Paris