Paid Media Specialist – LinkedIn Advertising

About the role

You will own Prelude’s LinkedIn advertising efforts from strategy to execution. Working closely with the sales team, you’ll define what a qualified lead looks like, set up tracking, run experiments, and report on performance to demonstrate impact.

Key responsibilities

• Create and manage LinkedIn campaigns aligned with business objectives and target the right audiences.
• Test and optimise ad copy, landing pages, targeting, and bidding strategies.
• Monitor key performance indicators such as CTR, conversions, CPA and ROI, and produce regular performance reports.
• Allocate and optimise budget across campaigns for maximum efficiency.
• Collaborate with design and sales teams to ensure cohesive ad visuals and messaging.
• Stay up‑to‑date with industry trends and emerging LinkedIn advertising opportunities.

Required profile

• Proven experience managing LinkedIn ad budgets with measurable results.
• Background in B2B SaaS paid media, focusing on ROI and lead quality.
• Strong commercial mindset and understanding of the sales cycle.
• Data‑driven approach with confidence in testing and iterating campaigns.
• Excellent collaboration skills, comfortable working across design and sales teams daily.
• Fluent in English; additional languages are a plus.