Head of Customer Intelligence

About the role

Betclic is building a new Customer Intelligence & Trust department and needs a visionary leader to shape its strategic edge. As the first hire, you will define the function, turn data into actionable insights, and influence product, marketing and business decisions across multiple markets.

Key responsibilities

• Analyse market dynamics, competitor strategies and industry best practices across geographies to sharpen Betclic’s competitive advantage.
• Lead quantitative and qualitative market research projects to uncover drivers of customer preference and value.
• Develop a “glocal” vision that blends global strategy with deep local market insights.
• Translate insights into strategic recommendations for product, marketing and business teams.
• Build a centralized customer knowledge framework by consolidating data from CRM, UX research, customer service and other sources.
• Promote a customer‑centric decision‑making culture throughout the organisation.
• Present high‑impact insights to senior leadership (COMEX level) and influence roadmap planning.
• Design and grow the Customer Intelligence function, including future team recruitment.

Required profile

• Significant experience in market research, customer insights or strategy (agency or in‑house).
• Strong analytical mindset combined with solid business acumen.
• Proven ability to turn complex data into clear, actionable recommendations.
• Curiosity, enthusiasm and a collaborative, kind‑hearted approach.

Required skills

What we offer

• International, creative environment with a focus on innovation.
• Hyper‑growth company providing daily development opportunities.
• Flexible remote work and emphasis on work‑life balance.
• Friendly atmosphere among 1,600 employees across five countries.