Organic Social Media Manager

About the role

Alan is looking for an Organic Social Media Manager to shape and execute its international organic social strategy. The role will define Alan’s unique voice across platforms, drive health‑focused conversations, and build an AI‑powered content engine to scale production while maintaining brand consistency.

Key responsibilities

• Define and implement a global organic social media strategy (LinkedIn, Instagram, TikTok, YouTube) including voice, creative direction and audience personas.
• Coordinate with Brand, Product Marketing and Growth teams to embed social into product launches, campaigns and events.
• Align editorial pillars and platform priorities with each country team, ensuring local relevance within a global framework.
• Set up measurement frameworks (follower composition, UTM tracking, brand awareness surveys, social listening) and report performance cross‑functionally.
• Own the end‑to‑end organic strategy for France, producing educational, product, employer‑brand and community content.
• Design and operate an AI‑driven content production workflow using large language models, image generation and video automation to increase output without proportional headcount growth.

Required profile

• Proven experience developing and executing organic social media strategies at an international scale.
• Strong collaboration skills to work with cross‑functional teams (Brand, Product, Growth) and country stakeholders.
• Analytical mindset with ability to define KPIs, track performance and iterate based on data.
• Fluency in English; French language skills are a plus for the France focus.

Required skills