Marketing Officer – Schools of Tourism and Design

About the role

Global University Systems (GUS), an international network of higher education institutions, is hiring a Marketing Officer in Troyes on a full-time, permanent basis with a hybrid arrangement. The role contributes to promoting the School of Tourism and the School of Design to the general public and helps define the institution's corporate communication strategy.

Key responsibilities

• Contribute to defining and implementing the internal and external communication strategy, including media and non-media plans for the schools in France and internationally
• Develop and manage the digital presence: websites, social media, SEO and paid search
• Write, edit and manage web and offline content, including digital and multimedia assets
• Lead website redesign and development projects
• Produce photo and video content, including shooting and post-production editing
• Support marketing and recruitment events such as direct marketing campaigns, trade shows, forums and open days
• Coordinate external providers such as web agencies, communication agencies, video production companies and printing suppliers
• Monitor emerging technologies and digital trends, and provide technical communication support to internal departments
• Produce regular activity reports and performance tracking

Required profile

• Master's degree (Bac +4/5) in Communication Strategy or Marketing
• Significant experience in a similar role
• Excellent command of French with strong writing and editorial skills
• Intermediate level of English
• Knowledge of the competitive business school environment is a strong advantage

Required skills

• Advanced proficiency in web tools: CMS platforms, social media, Google Analytics and Google Ads
• Proficiency in design and editing software such as Photoshop, Illustrator, InDesign and Lightroom
• Project management skills, including specifications, project follow-up and supplier coordination
• Research skills and technology watch