Marketing Officer – Higher Education School

About the role

Global University Systems (GUS), an international higher education network present in more than 150 countries, is recruiting a marketing officer in Troyes on a hybrid basis. The role promotes the School of Tourism and the School of Design to the general public and helps define the school's institutional communication strategy. It works internally with the commercial services of Y SCHOOLS and externally with agencies, institutional partners and local authorities.

Key responsibilities

• Help define external and internal communication strategy and media plans for the two schools, in France and internationally
• Pilot website redesign and development projects
• Coordinate external providers such as web agencies, video producers and printers
• Produce regular activity reports and track performance
• Develop and manage digital presence: websites, social media, SEO and paid search
• Write, edit and manage online and offline content, including photos and videos
• Support marketing and recruitment events such as campaigns, fairs, forums and open days
• Keep up with digital trends and support management teams on their communication actions
• Occasional Saturday work on institutional, commercial or communication events

Required profile

• Bachelor's degree plus 4 or 5 years of study, with significant experience in a similar position
• Strong writing skills and intermediate English
• Team spirit, proactivity, autonomy, attention to detail, punctuality and good time management
• Knowledge of the "management school" competitive environment is an advantage

Required skills

• Web tools: CMS, social networks, Google Analytics and Google AdWords
• Editing and desktop publishing software such as Photoshop, Illustrator, InDesign and Lightroom
• Project management, briefs and supplier coordination