Head of SEO

About the role

North Star Network is seeking a Head of SEO to drive organic growth across a portfolio of sports and betting media brands operating in more than 30 countries. This strategic, hands‑on leadership position will oversee SEO performance for dozens of multilingual websites while collaborating closely with SEO team leads, business managers, content, product, tech and data teams.

Key responsibilities

• Define and execute the SEO roadmap across brands, markets and languages, prioritising initiatives based on business impact.
• Monitor rankings, traffic, conversions, crawlability and indexation; investigate algorithm updates, traffic drops and technical issues.
• Build clear KPIs and reporting frameworks to track performance.
• Improve AI‑assisted workflows for SERP analysis, content QA, briefs and internal linking.
• Develop scalable SEO systems, dashboards and alerts in partnership with data and automation teams.
• Lead, coach and expand a team of 15 SEO specialists, recruiting and developing talent.

Required profile

• Proven SEO leadership experience in iGaming, betting, affiliate SEO, lead generation or large media businesses.
• Track record of growing organic traffic across multiple websites, markets or languages.
• Strong analytical and business mindset with experience working with senior stakeholders and cross‑functional teams.
• Interest in AI and automation, with good judgement on where automation creates value.
• Fluent English and a hands‑on approach to data, tools and automation.

Required skills

• Google Search Console
• GA4
• Ahrefs
• Semrush
• Screaming Frog
• Rank tracking tools
• Log analysis

What we offer

• Ownership of SEO across an international portfolio of sports and betting media brands.