CRM & Lifecycle Marketing Specialist

About the role

Spiko, a cash management infrastructure founded in 2023 and backed by Index Ventures, serves businesses, non-profits, financial advisers and fintechs across Europe. As its first CRM Lifecycle Marketing Specialist, you will own the relationship with every company that signs up, turning self-onboarded sign-ups into active, growing, loyal clients through email, in-app and push channels. You will also own Customer.io end to end.

Key responsibilities

• Own Customer.io: refine the data model with the data and product teams, build and maintain campaigns and journeys, manage templates and deliverability, and keep the tool documented.
• Activate self-onboarded prospects: design onboarding journeys from account creation through KYC to first deposit, identify drop-off points and build sequences and nudges.
• Grow deposits from existing clients with campaigns such as milestone nudges, product adoption, cross-currency and reactivation flows.
• Drive referrals and reviews, and build churn-prevention and win-back flows measured against retained assets under management.
• Own the segmentation strategy by company profile, cash position, behaviour and lifecycle stage.
• A/B test copy, timing, channel, offers and incentives, document learnings and report on activation, conversion, referral and deliverability metrics.

Required profile

• At least 3 years of lifecycle, CRM or retention marketing in a B2B SaaS or fintech company, with measurable results.
• Hands-on experience building campaigns in Customer.io, Braze, Klaviyo or a similar tool, including segments, event-triggered journeys and templating.
• Comfortable defining events and attributes with a data team and making decisions from dashboards.
• Sharp copywriting and ability to run several campaigns and tests in parallel; autonomy, reporting to the Head of Growth.
• Interest in financial services; English fluency is mandatory.

Nice to have

• Regulated environment experience and comfort with compliance on customer communications.
• Launching or scaling a referral or review program.
• In-app messaging, push or automation tools such as Make / n8n.
• Another European language.

What we offer

• Competitive pay plus stock options, health insurance and a monthly perk budget.
• Up to two remote days per week and one full remote week per month.
• Transport subsidy and a referral bonus.