ASO Manager

About the role

Luni is seeking an experienced ASO/SEO Manager to drive organic growth across its portfolio of B2C mobile apps. You will own the strategy and execution that boosts app store visibility, rankings, and conversion rates while also improving SEO performance for web assets.

Key responsibilities

• Develop and own keyword strategies for all apps and markets, optimizing titles, subtitles, descriptions, and metadata.
• Monitor rankings, identify high‑opportunity keyword gaps, and adapt positioning per country.
• Define and execute store conversion rate optimization plans, including A/B testing of screenshots, videos, and messaging.
• Create and manage Custom Product Pages aligned with user acquisition campaigns.
• Conduct SEO audits, optimize landing pages, and define web‑to‑app funnel improvements.
• Build dashboards and automate reporting for ASO and SEO performance.

Required profile

• 4+ years of hands‑on experience in ASO and/or SEO for mobile applications.
• Proven track record of improving app store rankings and conversion rates.
• Experience with subscription‑based or mobile‑first products.
• Strong analytical mindset with a focus on KPI‑driven results.

Required skills

• AppTweak
• SensorTower
• Data.ai
• Ahrefs
• SEMrush
• Google Search Console (GSC)

What we offer

• Unlimited vacation and flexible remote work (2 remote days per week, up to 30 consecutive days abroad).
• Meal vouchers (€14.64, 50% covered) and monthly brunch.
• Culture that values flexibility, collaboration, ownership, and continuous learning.