Social Media Specialist

About the role

We are seeking a Social Media Specialist to join a fast‑growing digital team in France. The role sits at the crossroads of creativity, digital culture and real‑time content execution, helping to turn trends, live moments and cultural insights into compelling brand storytelling across multiple platforms.

Key responsibilities

• Plan, manage and maintain multi‑platform content calendars aligned with campaigns, live events and real‑time opportunities.
• Create and publish platform‑native content tailored to each channel’s format and audience behavior.
• Monitor trends, sports moments and internet culture to identify and act on reactive content opportunities quickly.
• Coordinate influencer and creator collaborations, ensuring smooth communication and timely delivery.
• Support the selection and evaluation of creators based on relevance, performance and brand alignment.
• Drive community engagement while maintaining a consistent brand tone and identity.
• Track and analyse social media performance metrics and translate insights into optimisation strategies.
• Collaborate with design, copy and acquisition teams to ensure seamless execution of social initiatives.

Required profile

• Proven experience managing social media accounts for brands, preferably in sports, entertainment, gaming or betting.
• Strong knowledge of TikTok, Instagram, X (Twitter), YouTube and Facebook, including emerging trends.
• Deep understanding of platform‑native content, meme culture and reactive, entertainment‑led social strategies.
• Experience working with influencer marketing and creator ecosystems in fast‑moving environments.
• Analytical mindset with experience interpreting social media metrics.
• Excellent organisational, communication and cross‑functional collaboration skills.
• Professional proficiency in English.

Required skills

• TikTok
• Instagram
• X (Twitter)
• YouTube
• Facebook
• Influencer marketing
• Social media analytics
• Canva
• Adobe Creative Suite
• Premiere Pro
• CapCut