Senior Integrated Media Lead France & Benelux

About the role

Haleon, a consumer health company, is looking for a Senior Integrated Media Lead for the France & Benelux cluster. Reporting to the VP Global Integrated Media Connections within the Marketing Excellence organization, the role defines and drives the integrated media strategy across the cluster, making sure paid, owned and earned media investments align with business priorities, brand strategies and growth objectives. The lead works closely with Marketing, Brand, Digital and Data & Analytics teams and external agency partners.

Key responsibilities

• Define and lead the integrated media strategy for the cluster, aligned with business priorities and brand objectives.
• Plan and activate media across traditional, digital, social and emerging channels.
• Collaborate with Brand, Category, Digital and Data & Analytics teams on integrated, consumer-centric media plans.
• Lead media governance frameworks, ensuring consistency, efficiency and compliance across markets.
• Optimize media investment allocation using data-driven insights to maximize performance and ROI.
• Oversee relationships with media agencies and partners, and drive standardization and best-practice sharing across markets.
• Monitor media performance, analyze results and recommend actions to stakeholders.
• Support the adoption of media tools and platforms and act as the cluster subject matter expert.

Required profile

• Master's degree (or equivalent) in Marketing, Communications, Business Administration or a related field.
• More than 8 years of experience in media strategy, media planning or integrated marketing.
• Experience managing relationships with media agencies and external partners, and in regional or multi-country environments.
• Fluent in English.

Preferred qualifications

• Extensive media experience in complex, multi-market environments.
• Strong understanding of digital media platforms, performance marketing and data-driven optimization.
• Experience leading media transformation initiatives or evolving operating models.

The salary range is EUR 90,289.60 to EUR 124,148.20 per year, which is indicative and may vary depending on experience, skills and location.