General Manager – Museum Operations

About the role

The Museum of Illusions in Lille is seeking a dynamic General Manager to lead all aspects of museum operations, ensuring an exceptional visitor experience while driving revenue and profitability.

Key responsibilities

• Lead, coach and develop a team of approximately ten employees, handling recruitment, onboarding and training.
• Oversee daily museum operations to maximize revenue growth and profitability.
• Develop, implement and monitor annual and quarterly business plans and budgets, with full P&L responsibility.
• Coordinate commercial and marketing initiatives in partnership with corporate teams.
• Maintain the highest standards of visitor service and hospitality.
• Build and nurture partnerships with schools, cultural organisations, businesses and local institutions.
• Represent the museum with media, business partners and professional networks.
• Ensure compliance with legal, regulatory and company policies.
• Provide regular operational reporting to Group Management.

Required profile

• At least five years of senior management or profit‑center leadership experience.
• Bachelor’s or Master’s degree in Business Administration, Management, Hospitality or a related field.
• Proven ability to manage teams of ten or more employees.
• Strong financial acumen, including budgeting and P&L oversight.
• Excellent communication skills and a track record of building community partnerships.

Required skills

• Leadership and team development.
• Strategic planning and execution.
• Financial management and budgeting.
• Customer‑focused service delivery.