Digital Marketing Manager

About the role

We are seeking a Digital Marketing Manager to own and execute our digital strategy across multiple channels. The role is hands‑on, data‑driven, and focused on driving awareness, engagement, and subscriber growth for a technically sophisticated audience.

Key responsibilities

• Own and optimise performance of website, SEO, email, paid media and social platforms to maximise reach, conversion and customer growth.
• Plan, execute and evaluate integrated digital campaigns from concept through post‑campaign analysis, aligning with product launches and commercial priorities.
• Develop organic search strategies through content planning and on‑site SEO improvements.
• Manage lifecycle email programmes, product updates, engagement and re‑activation initiatives while tracking key metrics.
• Oversee paid‑media budgets, continuously optimising spend and ROI across digital advertising channels.
• Monitor performance via dashboards and analytics, delivering regular insights and recommendations.
• Collaborate with internal stakeholders to create channel‑specific messaging and creative assets for both technical and non‑technical audiences.
• Build engagement in online communities and explore growth opportunities through partnerships, affiliates, referrals and influencers.

Required profile

• Proven experience managing digital marketing channels with direct ownership of performance metrics.
• Strong analytical mindset with experience building dashboards and interpreting marketing funnels.
• Excellent copywriting and communication skills for technically knowledgeable audiences.
• Ability to work independently, prioritise initiatives and execute strategies with minimal supervision.

Required skills

• Search Engine Optimisation (SEO)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• Paid search and social media advertising
• Content marketing
• Marketing automation platforms
• Customer Relationship Management (CRM) systems