Senior SEO Specialist

About the role

We are seeking a Senior SEO Specialist to lead high‑impact organic growth initiatives across multiple international digital assets. The role combines strategic planning with hands‑on execution in a fast‑scaling, performance‑driven environment.

Key responsibilities

• Conduct in‑depth market and competitor analysis to uncover SEO opportunities in competitive niches.
• Develop, optimize, and scale SEO‑driven assets such as review sites, satellite projects, and niche domains.
• Define site architecture, internal linking, and content optimization strategies to improve rankings and user engagement.
• Prepare detailed briefs for copywriters, designers, developers, and link‑building teams.
• Perform technical SEO audits, resolve crawlability and indexing issues, and maintain overall site health.
• Build, manage, and scale PBN networks while monitoring performance metrics.
• Experiment with advanced techniques including indexing strategies, automation scripts, and unconventional growth methods.
• Oversee link‑building performance to ensure quality, scalability, and alignment with SEO objectives.

Required profile

• 5+ years of commercial SEO experience, preferably in highly competitive verticals such as iGaming, gambling, betting, adult, or pharma.
• Proven track record of delivering successful SEO projects in grey or high‑intensity niches.
• Deep understanding of Google algorithms, ranking signals, penalties, and recovery strategies.
• Ability to design and execute SEO strategies independently from planning to implementation.

Required skills

• Parasite SEO techniques
• Doorway strategies
• PBN (Private Blog Network) management
• Expired domain utilization
• Technical SEO audits
• Indexing strategies
• Automation scripting for SEO tasks
• Comprehensive knowledge of Google algorithm updates and ranking factors