Senior Director, Marketing – France

About the role

The Senior Director, Marketing – France is the most senior marketing leader for one of Coca‑Cola’s largest European markets. Reporting to the Country General Manager, this role defines long‑term brand, consumer and category growth strategies across all trademarks, ensuring world‑class brand building, creative excellence and data‑driven marketing.

Key responsibilities

• Lead end‑to‑end marketing strategy for all Coca‑Cola brands in France, defining multi‑year portfolio vision and annual plans to grow brand equity, household penetration and NSR/OI.
• Translate global and Europe OU strategies into culturally resonant, insight‑driven market plans, setting brand priorities, growth spaces and investment choices.
• Oversee brand building, creative development and integrated marketing communications (IMX), ensuring culturally relevant, distinctive creative work aligned with global platforms.
• Drive media, digital and connections strategy, balancing reach, quality and precision marketing while ensuring rigorous measurement (MMM, MTA, brand lift, media KPIs) and ROI improvement.
• Partner with franchise leadership, bottler executives, finance, insights, legal and commercial teams to deliver an integrated growth agenda.
• Build and lead a multi‑layer team of senior directors, directors and senior managers, fostering capability development and a high‑performance marketing culture.

Required profile

• Proven senior marketing leadership experience in a large, complex consumer market, preferably within the beverage or fast‑moving consumer goods sector.
• Strong track record of defining and executing long‑term brand and category growth strategies.
• Excellent stakeholder management skills, with experience partnering across franchise, finance, insights and commercial functions.
• Ability to lead large, cross‑functional teams and develop marketing talent.

Required skills

• Media Mix Modeling (MMM)
• Multi‑Touch Attribution (MTA)