Marketing Manager – Luxury Brand

About the role

The Marketing & Media Manager will support the Marketing and Communication Director in shaping Lanvin’s brand narrative across all channels. This senior‑level position drives the planning, execution, and measurement of 360° campaigns that blend storytelling, product positioning, and digital activation.

Key responsibilities

• Consolidate a global 360 marketing calendar, aligning brand moments and seasonal highlights across markets.
• Define editorial tone and storytelling angles for each collection or campaign.
• Plan product stories by clustering buys and synchronising rollout with retail, wholesale and e‑commerce deliveries.
• Brief the image team and coordinate digital content for social, paid, e‑commerce and CRM touchpoints.
• Partner with the Digital team to ensure e‑commerce and CRM communications reflect the brand’s visual identity.
• Lead global social media and influencer strategy, overseeing execution across platforms and regions.
• Develop and manage the Maison’s global media strategy, focusing on key markets such as France, the UK and the US.
• Collaborate with retail, wholesale and e‑commerce stakeholders to deliver cohesive marketing activations.
• Identify and lead external collaborations and brand partnerships that enhance cultural relevance.

Required profile

• Proven marketing experience, preferably within a luxury fashion house or renowned fashion group.
• Strong ability to manage multiple tasks and meet deadlines.
• Adaptability to a complex, fast‑moving environment with a proactive mindset.
• Excellent organisational skills and a customer‑oriented approach.
• Fluent English with an international background.

Required skills

• Microsoft PowerPoint
• Microsoft Excel

What we offer

• Opportunity to shape the narrative of an iconic luxury brand.
• Collaborative environment with cross‑functional creative teams.
• Exposure to global markets and high‑visibility campaigns.