Head of Global Corporate Campaigns
betclic-group
Description du poste
About the role
As Head of Global Corporate Campaigns reporting to the Deputy Communications Director, you will lead the creation of Betclic’s flagship corporate communication platform, turning strategic priorities into integrated campaigns that strengthen reputation and impact across all markets.
Key responsibilities
- Design and launch corporate communication campaigns around strategic priorities such as Sport, Responsible Gaming, Brand, Technology & Innovation.
- Develop integrated communication plans that combine earned, owned, paid and experiential activations.
- Brief and manage external agencies, overseeing the full lifecycle from strategy to production.
- Create international toolkits and collaborate with local Communications Managers to adapt campaigns for each market.
- Develop playbooks, planning frameworks and toolkits to ensure consistency and best‑in‑class execution across the group.
- Define campaign KPIs, analyse performance, produce post‑campaign reviews and recommend optimisations.
- Monitor communication trends, explore AI‑powered storytelling tools and introduce innovative formats.
Required profile
- 8‑10 years of experience in corporate or integrated communications, campaign management or a similar role.
- Proven track record of leading large‑scale corporate campaigns from strategy through execution.
- Strong experience working with creative, communications and media agencies.
- Excellent project‑management skills, able to coordinate complex, cross‑functional, international projects.
- Fluent in French and English.
What we offer
- 25 days of paid leave plus 10 RTT days.
- Ticket Restaurant® card (€11 per day).
- 100% health‑insurance coverage for you and your children.
- 50% reimbursement of public‑transport costs or a €230 sustainable‑mobility allowance.
- Hybrid work model with flexible remote options.
- Access to a large training catalogue and continuous professional development.
- Modern office spaces in Bordeaux and Paris.
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