Growth Content Manager Europe

About the role

Gini by MyTraffic is an AI companion for location decisions, used by more than 600 retail, F&B, real estate and franchise brands, with foot traffic data on over 10 million locations across Europe. The Growth Content Manager Europe drives freemium sign-ups and pipeline in Europe through content and sponsorship, owns the European editorial line and reports to the Head of Marketing.

Key responsibilities

• Own the editorial line for France, Spain, Germany, the UK and Italy across LinkedIn, blog, newsletter and short-form video, producing content that ranks on Google and is cited by AI overviews
• Write content and create organic material (LinkedIn posts, carousels, articles, studies, videos) and the creative for paid campaigns (hooks, scripts, visuals)
• Brief and review freelancers and UGC creators when needed
• Manage podcast, newsletter and media sponsorships across Europe, pick partners, negotiate and measure results
• Turn client wins into testimonials, case studies and videos, and cover European events
• Track reach, sign-ups and pipeline by channel, cut what does not work and share a monthly KPI review
• Collaborate with the Head of Marketing, the US and influence team, Field & Events, Marketing Ops and Sales and Customer Success

Required profile

• 0 to 3 years in content or growth marketing, ideally in B2B tech
• Fluent French and English; Spanish, German or Italian is a plus
• Strong writing and creativity, analytical mindset and project management skills
• Comfortable with AI tools and fast-paced environments

Required skills

• Canva or Figma
• Video editing is a plus
• HubSpot (mentioned in collaboration)

What we offer

• Permanent contract (CDI) based in Paris, with a salary of €36K fixed plus €4K variable gross per year
• A seat at the table during a company-wide pivot to Gini
• Budget for freelancers, creators, video and AI tools
• A team of around 90 people across Paris, Madrid and Barcelona

Hiring process: call with the Head of Marketing, then a business case presented to the Head of Marketing and the CMO, followed by a values interview.