Director of Revenue Growth Management – France

About the role

The Coca-Cola Company is seeking a Director of Revenue Growth Management (RGMX) for France. Reporting to the Senior Director, RGMX FR, you will lead the design and execution of the market’s end‑to‑end revenue growth agenda, driving sustainable topline growth and margin expansion across the French franchise.

Key responsibilities

• Identify consumer, shopper and customer opportunities that increase volume, value, mix and margin.
• Localise and activate European RGMX strategic initiatives, influencing bottler, marketing, finance and commercial partners.
• Oversee full RGMX execution from price‑pack design to in‑store activation, ensuring alignment with finance and brand leadership.
• Strengthen affordability and premiumisation strategies through entry‑pack pricing, value‑for‑money offers and premium formats.
• Partner with Strategy & Insights to embed RGMX levers into business plans, grounded in robust market insights.
• Analyse performance of pack, price and promotion levers, developing mitigation or acceleration plans based on elasticity and competitive dynamics.
• Drive portfolio and innovation optimisation, ensuring new product development meets business thresholds and growth priorities.
• Support margin improvement in modern trade and key channels by collaborating on promotion architecture and trade‑spend efficiency.
• Champion governance, capability building and cross‑market best‑practice sharing within the OU RGMX network.

Required profile

• Minimum 7 years of relevant experience in revenue growth management, commercial strategy or related fields.
• Proven ability to lead cross‑functional teams and influence senior stakeholders.
• Strong analytical mindset with experience in pricing, pack architecture and promotional effectiveness.
• Demonstrated track record of delivering revenue and margin growth in a consumer‑goods environment.

Required skills