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Director of Paid Growth (Performance Marketing)
Voyage Privé · Aix-en-Provence
Description du poste
About the role
Voyage Privé is transitioning to an AI‑driven, performance‑led growth model. As Director of Paid Growth you will design and launch a multi‑million‑euro paid acquisition engine that fuels profitable expansion across nine European markets.
Key responsibilities
- Define and execute a multi‑year paid growth roadmap, setting investment governance and performance frameworks.
- Own end‑to‑end commercial growth, optimizing revenue, total transaction value, customer lifetime value and new member acquisition.
- Lead the shift to AI‑powered paid marketing by building automated bidding strategies and ML‑driven optimization.
- Develop and manage strategic partnerships with Google, Meta, AWIN, affiliate networks, aggregators and emerging media platforms.
- Manage and mentor a team of six full‑time professionals.
- Establish the data infrastructure required for a scalable, data‑driven acquisition engine.
Required profile
- Proven senior leadership experience in performance marketing or paid growth.
- Track record of managing multi‑million‑euro budgets and delivering efficiency targets.
- Strong analytical mindset with experience implementing AI/ML solutions in media buying.
- Excellent stakeholder management and partnership building skills.
Required skills
- Google Ads platform
- Meta (Facebook) Ads platform
- Affiliate marketing networks (e.g., AWIN)
- Automated bidding and AI/ML optimization
- Data infrastructure for marketing analytics
What we offer
- Opportunity to shape a high‑impact growth function from the ground up.
- Collaborative, mission‑driven culture within a leading travel‑tech company.
- Access to cutting‑edge AI and cloud technologies.
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Voyage Privé
Aix-en-Provence
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