Digital Marketing Specialist

About the role

This position is based in France and focuses on driving high‑impact digital marketing initiatives in a data‑driven environment. You will enhance online visibility, improve search performance, and optimize both paid and organic channels to boost customer engagement at scale.

Key responsibilities

• Develop and execute SEO, content marketing, and paid media strategies to increase traffic, engagement, and conversions.
• Perform technical SEO, keyword research, and on‑page content improvements to boost search visibility.
• Manage, analyze, and report on campaign performance using analytics tools and key marketing KPIs.
• Collaborate with content, product, and development teams to ensure SEO best practices across digital assets.
• Configure and maintain tracking, tagging, and reporting frameworks (e.g., Google Tag Manager, GA4).
• Support content management within enterprise CMS platforms, ensuring consistency and performance alignment.
• Conduct competitor analysis and market research to uncover growth opportunities.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Information Systems, or equivalent practical experience.
• 5+ years of hands‑on digital marketing experience in an enterprise or large‑agency setting.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication, collaboration, and detail‑oriented work style.

Required skills

• SEO, content marketing, and paid media execution.
• Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, Moz.
• HTML, CSS, and technical SEO principles.
• Google Tag Manager, Looker Studio, Power BI.
• Enterprise CMS platforms such as WordPress, Umbraco, Kentico, Joomla.

What we offer

• Opportunity to work on high‑impact, data‑driven digital marketing projects.
• Exposure to enterprise‑level marketing tools and cross‑functional collaboration.