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Digital Marketing Executive
Hirsch Group · Lyon
Description du poste
About the role
Hirsch Group is expanding its Global Marketing team and seeks a Digital Marketing Executive to execute its digital campaigns. Reporting to the VP of Marketing Operations & CoE, you will turn defined strategies into flawless, data‑driven programs across multiple channels.
Key responsibilities
- Build, test, and launch campaigns, workflows, and email communications in HubSpot, managing audience segmentation and contact lists.
- Create, test, and schedule responsive email campaigns that render correctly across clients.
- Design and publish conversion‑focused landing pages and forms with proper tracking and automated follow‑up.
- Maintain website content, publish new pages, ensure brand consistency, performance, and support SEO best practices.
- Set up and monitor lead‑nurturing and lifecycle automation workflows.
- Implement accurate campaign tracking (UTMs, conversion events) and produce regular performance reports.
- Ensure all digital activities comply with data‑protection, cookie‑consent, and email deliverability standards.
Required profile
- Bachelor’s degree in Digital Marketing, Communications or a related field.
- 3+ years of hands‑on digital marketing execution experience, preferably in a B2B, technical or regulated environment.
- Strong attention to detail and ability to meet tight deadlines.
Required skills
- HubSpot Marketing Hub (campaigns, workflows, emails, landing pages, lists, reporting).
- Website content management, ideally with Sanity CMS.
- Basic HTML and CSS for email and web page customization.
What we offer
- Opportunity to work in a fast‑growing international security solutions company.
- Collaborative environment with a focus on professional development.
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Hirsch Group
Lyon
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