ASO/SEO Manager – Drive Organic Growth for Mobile Apps

About the role

Luni is looking for an experienced ASO/SEO Manager to own and scale organic growth across its portfolio of B2C mobile apps. You will be responsible for boosting visibility, rankings, and conversion rates on the App Store and Google Play while also improving SEO performance for web assets that drive users to the apps.

Key responsibilities

• Develop and execute keyword strategies for all apps and markets, optimizing titles, subtitles, descriptions, and metadata.
• Monitor rankings, identify high‑opportunity long‑tail keywords, and adapt positioning per country.
• Lead store conversion rate optimization through messaging, A/B testing of screenshots, videos, and custom product pages.
• Conduct SEO audits, optimize landing pages, and define web‑to‑app funnel improvements.
• Build dashboards and automate reporting for ASO and SEO performance.

Required profile

• High ownership and autonomy with a strong execution mindset.
• Structured, impact‑driven approach and curiosity for continuous testing.
• Clear communicator comfortable working cross‑team.
• Business‑oriented focus on revenue rather than just traffic.

Required skills

• 4+ years of ASO and/or SEO experience for mobile apps, preferably subscription‑based.
• Deep knowledge of App Store and Google Play algorithms.
• Proficiency with ASO tools such as AppTweak, SensorTower, Data.ai.
• Proficiency with SEO tools like Ahrefs, SEMrush, Google Search Console.
• Strong analytical skills, KPI‑driven mindset, and experience with data automation tools.
• Experience designing and running A/B tests for store assets.

What we offer

• Unlimited vacation and flexible time off.
• Hybrid work model: 2 remote days per week and up to 30 consecutive remote days abroad.
• Meal vouchers (€14.64, 50% covered) and monthly brunches.