Founding Growth Manager

About the role

We are a Paris‑based pre‑seed app studio building creator‑led health & fitness apps. As the Founding Growth Manager you will own the entire paid user acquisition function, from strategy to execution, budget management and performance analysis.

Key responsibilities

• Plan, launch and optimise mobile user acquisition campaigns on TikTok, Meta and Google UAC.
• Manage a monthly ad spend of over $1 M, allocating budget across channels, geographies and creative formats based on data.
• Design and run a creative testing pipeline: brief concepts, test hooks, identify winners and scale successful assets.
• Own the full funnel from ad impression to in‑app conversion, including web‑to‑app onboarding flows.
• Work with attribution partners such as AppsFlyer or Adjust and analytics tools like Amplitude or Mixpanel to track performance and user behaviour.
• Collaborate on ASO, CRM and retention initiatives and evaluate creator/influencer partnership opportunities.
• Report directly to the founder on CAC, ROAS, payback periods and unit economics.

Required profile

• 6+ years of experience in mobile user acquisition where the app is the core product.
• Proven track record of independently managing $1 M+ monthly ad spend across at least two of TikTok, Meta and Google UAC.
• Deep understanding of attribution and analytics tools (AppsFlyer, Adjust, Amplitude, Mixpanel).
• Experience building high‑converting web‑to‑app funnels.
• Comfort operating in a fast‑moving pre‑seed environment with high autonomy.

Required skills

• TikTok Ads
• Meta Ads
• Google UAC
• AppsFlyer or Adjust
• Amplitude or Mixpanel
• ASO
• CRM platforms
• Creative testing methodology