Senior Social Media Manager
INITIO Parfums Privés · Ville de Paris
Description du poste
About the role
Reporting to the Communications Director, the Senior Social Media Manager will define and lead a global social media strategy that drives brand desirability, audience growth, and engagement across all platforms. The role transforms social media into a core brand‑building and business‑driving channel while ensuring alignment with the brand’s identity.
Key responsibilities
- Define and lead a holistic global social media strategy across owned, paid, and earned channels.
- Position social media as a key driver of brand heat, cultural relevance, and business impact.
- Lead editorial and content strategies for Instagram, TikTok, Pinterest, YouTube, and emerging platforms.
- Oversee agencies and internal teams to ensure operational excellence and creative consistency.
- Develop and execute a global community management strategy with a consistent tone of voice.
- Co‑define global paid‑social awareness and full‑funnel strategies with media teams.
- Identify and activate high‑impact KOLs, creators, and communities in collaboration with PR.
- Pilot emerging platforms, formats, and technologies such as AI‑generated content and social commerce.
Required profile
Required skills
- TikTok
- YouTube
- Paid Social
- Community Management
- KOL/Creator collaboration
- Emerging platform experimentation
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INITIO Parfums Privés
Ville de Paris
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