Digital & Social Media Manager – Content, Influence & Growth (USA Focus)

About the role

EX NIHILO is seeking a high‑impact, business‑driven Digital & Social Media Manager to elevate the brand globally, with a particular focus on the United States. This strategic and execution‑focused position sits at the intersection of brand storytelling, business growth, and performance analytics.

Key responsibilities

• Develop and maintain a yearly content calendar for each platform, ensuring timely publication.
• Lead Instagram feed creation, producing high‑quality storytelling content and a recognizable visual identity.
• Produce daily Instagram Stories, managing the full process from concept to shoot, edit, and publish.
• Identify and collaborate with edgy TikTok creators to feature products and expand reach.
• Manage LinkedIn presence, covering corporate updates and real‑time publishing.
• Define and execute growth strategies across platforms, driving engagement, reach, and follower growth.
• Analyze performance metrics (views, retention, saves, conversion) and continuously optimize content.
• Monitor trends and cultural movements to keep the brand relevant.

Required profile

• Entrepreneurial mindset with agility in a fast‑paced luxury environment.
• Strong storytelling ability and a data‑driven approach.
• Excellent collaboration skills with internal teams and external agencies.
• Fluent English and deep understanding of the US market.

Required skills

• Mastery of digital platforms: Instagram, TikTok, LinkedIn.
• Content creation expertise: shooting, editing, publishing at speed.
• Analytics and performance monitoring to drive ROI.